| Technology The internet has spurred the growth of many technologies that are
being used on websites today. Which of these technologies should you use on your
website? Some technologies that are very effective on one site may simply be a
distraction or a nuisance to the user of another site. The business purpose of your
website should drive which technologies are used and not the other way around. The
ptecksweb process of understanding your business and the strategic objective of your
website, will ultimately result in the choice of the technology that is used for content
presentation.
One of the largest factors to consider when deciding on
which technologies to employ on your website is your target audience. Are you aiming
at a particular demographic or do you want your site to be accessible by anyone surfing
the internet? Website content delivery technology changes rapidly, but what the end
users see is ultimately determined by the level of technology at their end. To
ensure that your entire target audience can effectively use your website, it may be
necessary to make use of multiple technologies that present a high quality interface to
any number of internet browsing tools.
Areas of technology to consider are:
- The General Presentation Mechanism - the general look and
feel of your website
- Web Applications - making data accessible to your
customers
- Flash - delivering powerful multimedia components
- Streaming Video - delivering video over the web
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